1. They’re effective. With more than 30,000 different products on the shelf in the average supermarket and consumers receiving as many as 3,000 advertising messages a day, a sample trial is one way that can help your brand stand out from the crowd.
2. They’re growing in importance. Consumers love to try new products, but don’t want to spend money to see if they like it. So they are relying on product trials to tell them whether they are going to like the product or not.
3. They reach people where they make decisions. 70% of purchase decisions are made at home. Consumers are making lists, and going through their cupboards and figuring out what they need. So brands really have to try to reach the consumer and provide samples at home, where the decisions are being made.
If you’re considering a product trial campaign – why not speak to Hercules? We have many years’ experience in working with household names on their sampling projects.