5 Reasons Why Your Marketing Data Isn’t Working
If your marketing efforts consistently fail to convert, it might be time to check your data
It’s easy to get direct marketing wrong, particularly if your marketing data makes any of these mistakes:
1. Incomplete/errors in marketing data
Contact records lacking details waste company time, as staff try to fill in the blanks. Additionally errors in the data can take time to correct and even annoy potential customers.
2. Incorrectly formatted addresses
When sending direct mailings, addresses need to be formatted correctly to ensure timely delivery. Get the address format wrong and your mail may never reach its destination. Sloppy addressing also calls your company’s attention to detail into question.
3. Out-of-date data
Did you know 18,000 people move house every day? Fail to keep on top of these changes and your marketing data quickly becomes irrelevant and unfit for purpose.
4. Poor targeting
Untargeted marketing rarely, if ever, works – if your marketing data cannot be efficiently segmented to create finely targeted campaigns, most of your preparation will be wasted. You need to be able to analyse your data lists to identify the best targets.
5. New data added to database with poor results
The key to successfully expanding your database is ensuring that you are acquiring quality, targeted data. If you are growing your database without checking that the new marketing data is of high quality and targeted, it is likely to be full of errors, repeating problems 1, 2 and 3 all over again.
Here at Hercules we have spent many years working closely with our customers helping them to achieve highly detailed and accurate marketing data as well as ensuring that data stays up to date.
We can also provide data enhancements to help you to target your customers and acquire new data that is relevant to your business.