Data Cleansing
In today's competitive times, keeping in touch with customers and reaching new prospects has never been more important. However, people's lifestyles are constantly changing. For instance, every day 18,000 people move house and 820 people get married. This results in data becoming inaccurate and out of date quickly, and can carry a range of financial and branding risks for organisations.
Why is it important for organisations to use accurate data?
Reduce costs and improve return on investment
£95m per year is wasted by organisations mailing individuals that have moved house. By identifying and updating/removing these addresses an organisation can decrease its number of undeliverable/returned mailing items. This results in reduced costs and an improved return on investment.
Consumer perception and brand image
47% of UK consumers are put off from responding to offers if the companies sending them fail to get their name and/or address details correct. Ensuring personal information is accurate reduces the risk of causing consumer annoyance and creating a negative impression.
Ensure compliance with data regulations
Mailing the deceased is the single largest cause of complaints to the Information Commissioners office each year. Regular data cleansing reduces consumer complaints and ensures that an organisation is meeting the latest data protection and best practice guidelines.
Why Hercules' Data Cleansing services are right for you:
Access to a comprehensive range of data - we provide access to files such as House Movers and Contacts along with a wide range of data sources such as the Postcode Address File, National Change Of Address and Mailing Preference Service to improve the integrity of consumer data.
Clean – Verify and update name, address and date of birth details using files such as the Postcode Address File to ensure personal information is complete and accurate, and that direct marketing communications are deliverable.
Validate – Validate that an individual is present at an address and telephone contact details are correct to ensure that your direct marketing campaigns reach the intended recipient.
Suppress – Identify and remove individuals that cannot or will not respond as a result of them moving house, passing away or registering with one of the preference services, thereby reducing wasted mailing costs and avoiding causing consumer annoyance.
Enhance – Use additional demographic and lifestyle information to gain a better insight into consumer behaviour and ensure your communication is relevant.
Match – Accurately identify and remove duplicate records within a single file, or between multiple files, to avoid mailing an individual with the same offer multiple times, mailing an existing customer, or an individual who has specifically requested not to be contacted.
Peace of Mind - As we are certified to ISO27001:2005 standard you can also rest assured that your data will at all times be handled in a confidential and secure manner.
